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Bottle Cap Publishing

An independent publisher of genre fiction

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    • R.L. Naquin
    • Kevin Wohler
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    • Sara E Lundberg
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Monthly Archives: August 2015

Subscriber Lists and Email Marketing

Bottle Cap Publishing Posted on August 30, 2015 by Bottle Cap PublishingSeptember 1, 2015

A few months ago, an author asked if it was worth the trouble to set up a newsletter, solicit subscribers, and add yet another marketing time-sink to a thinly stretched self-promotion schedule. She said that marketers seem to push the importance of email … Continue reading →

Posted in Marketing and Self-Promotion | Tagged email, marketing, newsletters, self-promiton, subscribers | Leave a reply

Stumbling Into Success, or How Did He Do That?

Bottle Cap Publishing Posted on August 18, 2015 by Bottle Cap PublishingMay 16, 2016

This is a case study in doing everything wrong and still finding success in self-publishing. Identifying details have been removed to protect the innocent. After Bottle Cap Publishing released Unfinished Muse in July, we watched the rankings on Amazon very closely. Over the … Continue reading →

Posted in Marketing and Self-Promotion | Tagged marketing, self-promiton | Leave a reply
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