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Bottle Cap Publishing

An independent publisher of genre fiction

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    • R.L. Naquin
    • Kevin Wohler
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    • Sara E Lundberg
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New Miniseries: Undercover Gorgon

Bottle Cap Publishing Posted on October 14, 2015 by Bottle Cap PublishingSeptember 27, 2018

Undercover Gorgon, Episode #0 by R.L. NaquinWhen R.L. Naquin started writing her Mt. Olympus Employment Agency series, she didn’t realize her strange and wonderful characters would vie for her attention.

In Undercover Gorgon, Naquin shines the spotlight on the agency’s gorgon receptionist, Patrice. This previously published short story is now the #0 episode in an ongoing miniseries that takes a look at the woman behind the headsnakes and mirrored sunglasses.

Episode #0—”Becoming”

Patrice has never been comfortable in her own skin. At midnight on her twentieth birthday, her magical Stealth Insurance lapses, leaving her with a headful of live snakes and an aversion to bright light. Now she understands why being human never felt quite right.

Finally in the green skin the gods intended for her, Patrice moves into her new life as a receptionist at the Mt. Olympus Employment Agency. The day job sucks. But sometimes, a problem comes across Patrice’s desk she believes only she can solve. After hours, the magical items in the offices upstairs are left hanging on the walls unused. Who’s going to notice if she borrows a pair of winged sneakers, an arrow tipped with love dust, or a pair of enchanted scissors?

Everything will work out fine—as long as she doesn’t get caught.

Undercover Gorgon: Episode #0—”Becoming” is now available. See our current releases.

Undercover Gorgon is an ongoing miniseries that will be released periodically by Bottle Cap Publishing. Episode #1—”Witches War” will be released soon.

Posted in Announcements | Tagged Mt. Olympus Employment Agency, new release, R.L. Naquin, Undercover Gorgon | Leave a reply

Cover Reveal: Unamused Muse

Bottle Cap Publishing Posted on September 11, 2015 by Bottle Cap PublishingSeptember 27, 2018

We here at Bottle Cap Publishing are excited to reveal the cover of Unamused Muse, the second book in R.L. Naquin’s Mt. Olympus Employment Agency series.

Why, you may ask, is Wynter, everyone’s favorite new Muse, now unamused?
Unamused Muse by R.L. Naquin

Wynter Greene, newly minted Muse at the Mt. Olympus Employment Agency, is on loan for six weeks to Hades, CEO of Underworld, LLC. Not a bad gig, if she doesn’t mind running errands across the River Styx. She hardly ever has to clean up after the three-headed dogs that guard the front gates. But she could do without so many people eager to fix her up on what literally amount to blind dates from Hell.

All Wynter wants to do is get her six weeks over with so she and Phyllis, her talking plant, can go home, and she can go back to work inspiring people. If she can keep from screwing up on this job, she’ll get a clean slate at Mt. Olympus.

Stripped of her Muse title, Wynter discovers she still can’t stop herself from inspiring people, even when the people she’s encouraging are supposed to be trapped in eternal torment.

Not the best way to win points with her new boss.

Unamused Muse is now available. See our current releases.

If you haven’t already picked up Unfinished Muse, the first book in the Mt. Olympus Employment Agency series, pick it up and find out how Wynter’s adventures begin.

Posted in Announcements | Tagged cover reveal, Mt. Olympus Employment Agency, Unamused Muse | Leave a reply

Subscriber Lists and Email Marketing

Bottle Cap Publishing Posted on August 30, 2015 by Bottle Cap PublishingSeptember 1, 2015
Tin Can Telephone

A direct line of communication is better than shouting into the endless wastelands of cyberspace.

A few months ago, an author asked if it was worth the trouble to set up a newsletter, solicit subscribers, and add yet another marketing time-sink to a thinly stretched self-promotion schedule. She said that marketers seem to push the importance of email lists, but social media users say nobody reads emails anymore.

We’ll admit, we were a bit skeptical about mailing lists, too. But we’ve come around to them because we embrace whole-heartedly the mentality of independent publishing: take control of your destiny.

The Business of Self-Promotion

Even if authors go the traditional route, marketing and promotion often falls to them. Big publishers are not going to waste ad dollars on an unproven, first-time author. So, authors need a way to reach people. Social media allows readers to find the author. An author’s website does the same. And–if an author reaches a certain level of good reviews on Amazon–he or she might show up in the “people who buy this book also buy…” at the bottom of the page.

But there’s no way to broadcast the author’s message to readers, unless the author knows who they are.

That’s where a mailing list comes in. If an author encourages readers to sign up for a newsletter (via a link on Facebook or on a website), readers can opt-in to the author’s message. Then, the author has a way to reach them without any middleman.

Authors can email readers periodically or maybe only when they have big news. They can reward readers for their loyalty by giving something (breaking news, a cover reveal, a free short story) first. At a convention we went to recently, one author even talked about selling his books to his newsletter subscribers at a small discount.

So, how do you get people to sign up? As we mentioned, you can place links on your website and on your Facebook author page. That’s a start. But the best place to do it is through a link in your novel.

In Transmonstrified, we included a link to subscribe to R.L. Naquin’s newsletter in the Introduction as well as on the “About the Author” page in the back matter. This is a powerful way to get people who just read and loved your book to sign up for information so they don’t miss the next one. Even if you’re not writing a series, this is a great hook.

If grown slowly and organically, your mailing list becomes a powerful tool to reach your most loyal readers. Right now, our email lists are growing organically, without much in the way of promotion.

Using MailChimp

At Bottle Cap Publishing, we are using MailChimp to manage our newsletters and email subscriber lists. However, some authors balk at putting an address on the bottom of every email, a requirement for the US CAN-SPAM Act.

We hear what you’re saying about giving your address to subscribers. We had similar reservations and opted to get a PO Box for that very reason. A small PO box is a modest expense and one you can write off on your taxes as a business expense.

Can’t I Just Write Novels?

We know the business aspect of writing isn’t for everyone. Some authors want to write and leave all this to someone else. And that’s okay. If you can find a manager/consultant to handle this stuff for you (and they don’t cost you an arm and a leg) hand it off. But we believe that aside from a small learning curve, email marketing is something any author can do.

Questions? Comments? Feel free to leave a comment below. We’re always happy to hear how other authors handle self-promotion.

Our original title for this blog post was “Your Newsletter Subscribers Are Gold: Why Email LIsts Matter in Book Marketing and Author Self-Promotion.” But that sounded a bit like a dissertation, not a blog post.

Posted in Marketing and Self-Promotion | Tagged email, marketing, newsletters, self-promiton, subscribers | Leave a reply

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